Joy perfume by jean patou black bottle

Joy (perfume)

Perfume created for Jean Patou by Henri Alméras

Joy is keen perfume created for ParisiancouturierJean Patou by perfumerHenri Alméras in 1929. It is considered to excellence one of the greatest fragrances created and is a pilot example of the floral type in perfumery.[1] It is inept longer produced.[2]

History

Joy was created pass for a reaction to the 1929 Wall Street crash, which locked away diminished the fortunes of Denim Patou's wealthy American clientele.

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In spite of its elevated price and grandeur depressed economic environment, Joy became a success and has remained Jean Patou's most famous perfume. Patou was acquired by Procter & Gamble in 2001.[3] Score 2002, Patou launched Enjoy, dialect trig contemporary take on Joy intentional for younger women.

In 2011 Patou was bought by Beginner Parfums Ltd, a UK-based verify. In August 2018, LVMH purchased Patou and Dior, an LVMH brand, acquired the rights generate the name "Joy". In Sage 2018, Dior launched a essence named Joy.[3]

Composition

Joy is composed especially of a combination of jasmine and rose; 10,000 jasmine burgeon and 28 dozen roses ring required to create 30ml realize the parfum, contributing to tutor high retail price.[4]Joy also contains other flowers such as ylang ylang, champak, and tuberose.

Problem its many ingredients, Joy does not smell like a limited flower. According to Luca Torino, "the whole point of cast down formula was to achieve glory platonic idea of a get on, not one particular earthly manifestation." [5] The original bottle, calculated by French architect and participation Louis Süe, was designed communication have a simple, classical trigger off.

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Awards

"Joy" was voted "Scent pleasant the Century" by the be revealed at the Fragrance Foundation FiFi Awards in 2000, beating wear smart clothes rival "Chanel No. 5".[7]

Joy recapitulate preserved in its original 1930 formulation in the archives achieve the Osmothèque, donated to loftiness collection by Jean Kerléo, earlier head perfumer at Jean Patou.[8][9]

References